Short answer
AppliedAgents helps Australian businesses get named and cited when customers ask Google’s AI Overviews, ChatGPT, Perplexity or Copilot who to choose. We agree the questions your customers really ask, fix what stops AI tools reading your site, and write useful answer and comparison pages that are honest about the competition. For Emoney Home Loans, a refinance guide we wrote was used as a source in Google’s AI Overview 29 days after it went live. If none of your agreed questions names or cites you within 30 days of the pages going live, we refund the setup fee in full.
Many customers now ask an AI tool, or read Google’s AI answer, before they visit any website. Ask Google for the best mortgage broker for refinancing, and the AI Overview names a handful of businesses and links its sources. If yours is not one of them, you are not in that conversation, even if your website ranks somewhere on the page below.
AI search optimisation, also called AEO, GEO or AI SEO, is the work of becoming one of those named or cited sources. Google’s own guide says optimising for its generative AI search is “still SEO”, and we agree. The difference is what you aim for and how you check it. If the terms are new to you, our plain guide to AEO vs GEO vs SEO explains them.
What AI search optimisation involves
Every engagement follows the same five steps. The pages and fixes change with your business.
| Step | What we do | What you get |
|---|---|---|
| 1. Agree the questions | We work out the questions your customers ask before they choose a business like yours, such as “best refinance broker in Australia” or “who fixes split systems in Penrith” | Up to 10 target questions agreed in writing |
| 2. Test where you stand | We ask each question in Google AI Overviews and AI Mode, ChatGPT search, Perplexity and Microsoft Copilot, from an Australian connection | A dated record of who is named, who is cited and whether you appear |
| 3. Fix access | We check that Google, Bing and AI search crawlers such as OAI-SearchBot can reach and read your pages, and that your Google Business Profile and business details match | A short list of fixes, and the fixes made where we have access |
| 4. Write the pages | We write answer and comparison pages that help a buyer decide, using facts you can stand behind, with honest disclosure where you compare yourself to others | Pages in your voice, reviewed by you before they go live |
| 5. Retest and report | We rerun the agreed questions every week for the first 30 days, then monthly if you keep us on | Dated screenshots showing where you are named or cited |
Where you give us access, we also read Google Search Console’s generative AI report and Bing Webmaster Tools’ AI Performance report. They show how often your pages appear in AI answers, which screenshots alone cannot.
Results so far
These are dated observations. AI answers change by person, place and day, so treat them as evidence of what the work can do, not a promise of a position.
Emoney Home Loans: named first in Google’s AI Overview
Emoney Home Loans is a mortgage broker and an AppliedAgents client. We rebuilt its website and wrote its borrower guides, including a fair comparison of refinance brokers that names competitors and discloses that Emoney publishes it.
- 8 August 2026: the refinance broker comparison went live.
- 6 September 2026, 29 days later: for “best refinance brokers”, the page was the first ordinary Google result, and Google’s AI Overview used it as a source and named Emoney as a place to compare brokers. The brokers that answer recommended were other businesses.
- Early November 2026: for “best mortgage brokers for refinancing”, Google’s AI Overview opened by naming Emoney Home Loans and listed it first. On 6 November the guide was the second ordinary result for that search, and Emoney’s broader broker comparison was cited throughout the AI Overview for “best mortgage brokers australia”.
Read the Emoney project story for the website and enquiry work behind it.
Sylligence: the first result and named in the AI Overview
Sylligence is an AI study platform for Queensland students. Jackson Dong, who founded AppliedAgents, also founded Sylligence, and AppliedAgents built it. Its comparison of QCE study platforms went live on 24 July 2026. On 6 November 2026, for “best queensland atar study platform”, it was the first ordinary Google result, and the AI Overview named Sylligence as “Best for an all-in-one QCE workspace combining notes, flashcards, practice tasks, and ATAR planning.” The AI Overview listed another platform first and drew mostly on that platform’s page, which is a fair reminder that being named is not the same as being chosen.
One honest note about our own site: Search Console shows our free guides gaining impressions in Google’s AI Overviews, but our own service pages still rank low.
Free AI search check
Want to know whether AI tools name your business? Talk with AppliedAgents. We test the questions your customers ask in Google’s AI Overviews, ChatGPT, Perplexity and Copilot, and send you the results in writing, free. If you go ahead, setup comes with our 30-day refund guarantee.
Our 30-day guarantee
No one can guarantee what an AI tool will say. Google says indexing and serving “aren’t guaranteed”, and Bing says its settings do not guarantee inclusion. So we do not promise that an AI tool will name or cite you. What we offer is a refund of a fee we control: if the setup work does not get you named or cited, you get the setup fee back.
The guarantee: if, in the 30 days after the agreed pages go live, your business is not cited or named in an answer to any of your agreed target questions in Google AI Overviews or AI Mode, ChatGPT search, Perplexity or Microsoft Copilot, we refund your setup fee in full, with no deductions. These are all the conditions:
- The questions: up to 10, agreed with you in writing before work starts. They must be questions a real customer would ask about a service you offer in a place you serve. If we think a question is too competitive to include, we will tell you before you pay.
- Where you start: before work starts we test every agreed question and send you the dated results. If that first test already names or cites you for a question, we will tell you, and you can swap it for another.
- What counts: “cited” means a link to one of your pages appears as a source in the answer. “Named” means your business name appears in the answer. One question in one of the four tools listed above is enough.
- How we check: we run each question from an Australian connection in a signed-out browser at least once a week during the 30 days and send you dated screenshots. A dated screenshot from you or from us, taken during the 30 days, settles whether you were named or cited.
- When the 30 days start: on the day the last agreed page goes live. If you choose to hold back or substantially change a page we wrote, the 30 days start when it is published.
- What you need to do: publish the agreed pages, or give us access to publish them; keep your site open to search crawlers; and give us accurate information about your business.
- What you get back: the full setup fee, with no deductions. The guarantee covers the setup fee only, not third-party costs you have paid others or optional monthly work.
- How to claim: email jackson@appliedagents.com.au within 30 days after the 30-day window ends, naming the business and the setup invoice. Making a claim costs you nothing. We refund the full setup fee within 14 days. AppliedAgents is operated by Flourish Ventures Holdings Pty Ltd, ABN 81 643 999 642.
This guarantee is in addition to your rights under the Australian Consumer Law, and does not limit them.
Our services come with guarantees that cannot be excluded under the Australian Consumer Law. For major failures with the service, you are entitled:
- to cancel your service contract with us; and
- to a refund for the unused portion, or to compensation for its reduced value.
You are also entitled to be compensated for any other reasonably foreseeable loss or damage. If the failure does not amount to a major failure, you are entitled to have problems with the service rectified in a reasonable time and, if this is not done, to cancel your contract and obtain a refund for the unused portion of the contract.
What we will not do
Some AI search advice is guesswork sold as a system. Google’s AI optimisation guide says special files such as llms.txt and special markup are not needed, and that Google Search ignores them. So we will not:
- charge you for an llms.txt file or “AI schema” as if it were the main event;
- buy mentions, place paid articles that look independent or post fake reviews;
- rewrite your site into short chunks written for machines instead of people;
- call you “#1” or “best” on your own site without saying who wrote the comparison.
We think honest comparison pages are part of why the Emoney guide gets used. It names real competitors, says who each one suits and states plainly that Emoney publishes it.
Who this is for, and who it is not for
It suits Australian businesses whose customers compare options before they call: brokers, trades, clinics, professional services, education and local service businesses. It works best when you have real strengths you can show, such as a licence, published reviews, prices, work examples or a clear specialty.
It is not the right fit if you want results without publishing anything new, if you cannot say anything checkable about your business, or if you want to be named for questions about services you do not offer. If you are not sure where you stand, our guide on how to get your business recommended by ChatGPT walks through what you can check yourself for free. If you are comparing suppliers, see our honest comparison of AI SEO agencies in Australia.
What does it cost?
The first check is free. We test a few of your customers’ questions and send you written findings, whether or not you go ahead. If you do, the setup is a fixed fee agreed before any work starts, covering the agreed questions, access fixes and pages. Monthly retesting and new pages afterwards are optional and priced separately. We do not publish a single price because the number of pages and fixes differs a lot from one business to the next.
Common questions
How long does it take?
It depends on how many pages are needed and how quickly you can review them. The Emoney refinance guide was used as a source 29 days after it went live. That is one example, which is why the guarantee runs for 30 days from go-live rather than promising a date.
Which AI tools do you cover?
Google AI Overviews and AI Mode, ChatGPT search, Perplexity and Microsoft Copilot. If your customers use another tool, tell us. The guarantee covers those four only.
Do I need a new website?
Usually not. Most of the work is new pages and fixes on the site you have. If the site blocks crawlers or cannot take new pages easily, we will tell you in the free check.
Will this help my normal Google rankings?
Often, yes, because the same things help both: pages that answer real questions, clear business details and a site search engines can read. The guarantee, though, is only about AI answers.
If you want to see where your business stands today, get a free AI search check.
